NEW BALANCE

As part of a study abroad program with VML, we were tasked with enhancing the If/Win moments in New Balance’s campaign, focusing on deeper storytelling to immerse the audience in their hero’s victories. Our solution was to create “The Power of the Moment”, a sub-tagline that captures the emotion and energy behind every milestone.

The campaign added context and personal connection through collector’s edition digital and print visuals, drinks to power the moment, and social media activations. Fans could experience their hero’s triumphs up close, from moments of athletic excellence to personal victories, turning these iconic instances into shared memories.